Branding & rebranding · Graphic design
Pixel app rebrand
- Client
- Pixel Pay
- Year
- 2025
- Nimotion
- Sample project
Overview
A rebrand of a digital wallet aimed at a younger audience.
+45%
Installs
Challenge
The old brand looked like a traditional bank.
Approach
Lime colour, rounded shapes and a simple icon system; a brand that behaves the same in the app and in ads.
Outcome
App installs grew 45% in the first quarter after launch.
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