Zarin saffron rebrand

Overview

A new identity for a saffron exporter moving from supermarket shelves to premium retail.

Challenge

The old packaging looked cheap and could not compete with Spanish brands in export markets.

Approach

We drew a mark from the crocus flower in pure circular geometry and paired a gold and black palette with bilingual typography. Packaging was rendered in 3D before print.

Outcome

The product launched in three premium retail chains in Dubai.

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